Galentine’s Day has become an essential part of Valentine’s Day celebrations. Each year, women use February 13 (or Valentine’s Day itself) to celebrate their female friendships, throwing parties and exchanging cards and gifts with their best buds. The Galentine’s phenomenon has helped expand what Valentine’s Day can be. People are also celebrating with their kids, coworkers or pets, even gifting teachers with small tokens of appreciation.
And in the Year of the Woman, Galentine’s Day is more important than ever before. With over 45 million items for sale, Etsy is the destination to find just the thing for your BFF, work wife, or soul sister. Because shoppers can work directly with Etsy shops to customize or personalize items, they are able to purchase the perfect gift – ahem, custom best friend magnets, anyone?
In fact, Etsy has seen an uptick in searches for “Galentine” and alternative Valentine’s Day-related terms (ex. “Palentine”) compared to last year. In the first week of 2018, Etsy saw the volume of these types of queries increase by 63%, compared to the same time last year.
Dayna Isom Johnson, Global Trend Expert from Etsy, one of the world’s largest marketplaces for unique and creative goods talks about
The growth of Galentine’s and Palentine’s Day, and how people are finding ways to share the love beyond Valentine’s DaySome unique, heart-warming and whimsical gifts shoppers are discovering on Etsy Highlighting custom gift options that won’t break the bank